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Built for close calls in far-flung places. Built for tall tales and epic adventures. Built for finding comfort well outside comfort zones. Built for the wild.

YETI® Coolers was founded in 2006 by two brothers; Roy and Ryan Seiders. Unsatisfied with the coolers out there on the market claiming they "just weren't up to our outdoor adventures", they decided to build one for the serious outdoor enthusiast rather than for the mass-discount retailers. One that could take the abuse we knew we’d put it through out in the field and on the water. One that simply wouldn’t break. Early in their product innovation would come from necessity and firsthand experience, not from market research and data analysis. They swore they would never sacrifice quality for a few extra bucks. Their product quickly became the cooler of choice for outdoor enthusiasts, pros, tailgaters, and backyard BBQ kings. They are built to be the last cooler you will ever need and rugged enough to earn the label "Guaranteed Bear Proof."

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